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PPC (Pay Per Click)

PPC (Pay Per Click)

Our PPC (Pay Per Click) management approach is all about reaching your target audience for the right cost, helping you to increase sales and generate more leads. Experienced professional management of PPC allows you to stay ahead of your competitors within an increasingly competitive marketplace.

PPC is a form of online marketing in which payment is based solely on qualifying clicks arriving from search engine results pages and their content networks. Achieving a profitable PPC campaign can be challenging, requiring you to manage the cost of clicks and keyword targeting whilst keeping to budget.

From understanding your business USPs (unique selling propositions) to creating relevant ads, KDS Digital’s PPC campaign management can provide:

  • Paid advertising campaigns on suitable websites
  • Management of your GoogleAdWords account
  • Setup and optimisation of campaigns and keywords
  • Setup of campaigns to focus on conversions
  • Recommendation of a daily, weekly or monthly budget
  • Monitoring of outcomes from the ad spend
  • Tracking of campaign conversions
  • Configure keyword match types (this is used to control which searches trigger your ads to appear)

To discuss your PPC requirements contact us today