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21 May

A Beginner’s Guide to SEO

A Beginner's Guide to SEO (search engine optimisation) SEO has definitely become the business buzzword in recent years and it seems that every company wants to be an expert at it. SEO focuses on making sure that a website contains relevant and authoritative information, so that the website ranks higher in search engine results and brings in a larger amount of organic traffic to the site. In particular, as customers are now buying more and more products online, the importance of SEO for a company’s brand identity, sales revenue and profit has never been greater. Therefore, while it may be tempting...

30 Mar

Social Media for Engagement: Are You Doing It Right?

Using Social Media for Engagement: Are You Doing It Right? Social media seems to be the new craze for communicating with customers, but many companies don’t know how to maximise their social media activity as an engagement tool in order to create a larger portfolio of loyal customers. In our opinion, if your brand doesn’t use social media properly, then there is no point having a page at all – it’s quite frankly a waste of time and resources that could be better spent elsewhere. However, if used effectively, each tweet, post or image can help a customer become more comfortable...